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“No longer is there any doubt. The heat is on incumbent insurers to enthusiastically prepare for challenges from digitally-agile players. BigTech firms have inherent advantages that make their entry into the insurance space possible with new tech-based disruptive models.
Innovation is wired into the cultural DNA of BigTech firms, and they often shape the way business is done by catering to customers’ needs in disruptive ways. They have amassed rich personal and behavioral data of customers and using their competencies in analytics and automation, these BigTech firms can reach their customers in a highly-personalized manner. Often, they build up ecosystems that not only cater to a plethora of their customers’ needs but also help lock customers in for new services.
In recent years, customers have become more open to purchasing insurance products from BigTech firms. (Figure 1.8) Globally, 29.5% of customers polled said they would consider buying at least one insurance product from a BigTech firm if such offerings were available.”
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