PFA strengthens the focus on social responsibility

26 February 2024

With PFA’s new strategy, social responsibility has become one of four cornerstones in the business strategy, and concrete goals have been set for how to create value and make a difference for its customers and thus society.

PFA is created by and for the customers. Therefore, everything the PFA does must benefit its 1.3 million. customers and the society we live in. And because of PFA’s business area and size, there is a close connection between what PFA does for customers and the value you create for society. The PFA would like to clarify and further strengthen that connection. Therefore, social responsibility has been given its own independent place in PFA’s new business strategy – “Focused customer community” – as one of four cornerstones.

This is what the managing director of PFA, Ole Krogh Petersen, explains:

“PFA is a community of customers, where by helping our customers we can also contribute to solving some important societal challenges. We see this, for example, in the area of ​​health and seniors, where there is increasing pressure on the welfare society. We would like to help find solutions for this. We also focus on the green transition, and we have, among other things, end of 2023 invested up to DKK 50 billion in green solutions. For us, there is therefore a close interaction between running a business and looking after our customers and society, and we are now making this clear with our new approach to social responsibility as part of our new strategy.”

Source: PFA
Multiple reports with cicle diagram and text

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