Topdanmark: Pension customers flock to green investments

23 February 2021

In Topdanmark’s Purpose Pension ‘,’ Green conversion ‘is the most popular of the four investment themes that customers can choose. Here, pension savings are targeted at companies that work purposefully to reduce their resource consumption and CO2 emissions.

Topdanmark Livsforsikring introduced Purpose Pension in 2020, where extra consideration has been given to climate, environment, social conditions and good corporate governance in all investments. Therefore, no investment is made in, for example, fossil energy such as oil, coal and natural gas.

As something unique in the market, you also target part of the savings in a self-chosen theme, called ‘purpose’, within either technology, Danish investments, green conversion or a wide range of global equities. The most popular choice is ‘Green Conversion’, which is targeted at companies within green energy solutions such as solar cells and wind turbines.

“Purpose pension is for those with extra high demands on the world we are part of and which we must pass on to the next generation. Therefore, the investments place increased emphasis on responsible business operations for the benefit of people, the environment and the climate. At the same time, we have an ambition to make pensions more present by offering four options instead of one standard solution. We can see that it works, because more customers choose to take an active position on how they want to save up, ”says CEO of Topdanmark Livsforsikring Vivian Weis Byrholt.

40 pct. of the customers have chosen the purpose ‘Green conversion’, which makes it currently the most popular of the four options. This is followed by ‘Technological development’ with 28 per cent. of customers investing in sustainable technology companies.

Source: Topdanmark
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