Avida: Rob Barker appointed MD, UK Savings & Retirement

15 April 2021

Aviva announces today that Rob Barker has been appointed Managing Director, UK Savings & Retirement* with immediate effect.

Rob, who was previously MD of Aviva’s Health and Protection business, will report to Doug Brown, Chief Executive of Aviva UK and Ireland Life*.

Commenting on the appointment, Amanda Blanc, Aviva Chief Executive Officer said:“Aviva is a market leader in savings and retirement, and we have significant ambitions to grow further in these attractive and strategically important segments. Rob’s track record in driving innovation, growth, and profitability, across multiple product lines and distribution channels, in his more than 20 years in our industry, makes him ideally suited to lead our growth plans.”

Rob Barker said:“I’m delighted to take on this exciting new role serving the savings and retirement needs of our customers in the UK. The savings and retirement business represents a strategically important market for Aviva, and an area where we are targeting meaningful growth.

“With record net flows of £8.5bn in 2020 it is already a strong platform to build from, and it is a privilege to be asked to lead Savings & Retirement in the next phase of its development.”

Source: Avida